Sari Aapola
CMO

Seasoned technology marketer, author on Thought Leadership, speaker and trainer. Choir singer and avid cook.

Knowledge Isn’t Enough to be an Expert

Knowledge Isn’t Enough to be an Expert

Sari AapolaA couple of years ago, after being a long-time user of Nokia and Windows phones, I decided to switch to an iPhone. I felt very uncomfortable about the transition. Even though I knew bits and pieces about the Apple world I was about to embark on, I stared at my new smartphone in horror.

Better user experience – better life

Better user experience – better life

Sari AapolaAs consumers, we’ve all experienced the joy of browser-based, easy-to-use and beautiful applications made with user interface expertise at the core. At work, however, we’re still grappling with slowly developed, awkward and downright ugly business software. Why?